Digital Content Producer & Social Strategist for Paid and Organic

Launched TikTok Acct. Managed 6 pieces of original trend-based content per week.

One of my first videos went viral, hitting 1.2M views within 24 hours, using a funny audio clip that made fun of the flavored water trend.

Sr. Copywriter on Neutrogena’s Stubborn Acne TikTok campaign.

Created a talk show series with influencers sharing their DIY acne hacks gone wrong. To add a comedic touch, we included flashbacks of the acne crisis moments, similar to Drunk History

Every video saw 3-9 million views.

Digital Content Producer & Social Strategist for Paid and Organic

Provided PepsiCo with a bilingual strategy and style guide along with creating analytic reports, copy, and influencer briefs. Tailored content and influencers for Gen Z markets in Canada and the United States.

Sr. Copywriter for SmartSweets TikTok campaign featuring legendary drag queens from RuPaul’s Drag Race - Bob The Drag Queen and Monét X Change - plus an original song, Make Ya Mouth Go.

To amplify the campaign, SmartSweets enlisted the help of leading creators on TikTok and Instagram to use the original sound, 'Make Ya Mouth Go,' and showcase their favorite lewks